Physics and the Olympics :: Sport Sports Olympic Competition

The Olympics are fabled to have originated from a Greek myth, in which Hercules won a race at Olympia, a plain in the small state of Elis, and then decreed that the race should be enacted every four years. The more likely story is that the Olympic festival was a local religious event until 884 BC, when Iphitus, the king of Elis, decided to turn it into a broader festival. To accomplish that, he entered into a temporary truce with other rulers, allowing athletes and others to travel peacefully to Olympia while the festival was going on. In 776 BC, the Greeks based their chronology on four-year periods, called Olympiads, and the Olympic festival marked the beginning of each Olympiad. Today, the Olympics are still held every four years, and advanced in technology and fitness training have enhanced world records to the absolute maximum. All Olympic sports have experienced major changes over the years, but here I will discuss a few of the more famous Olympic events; the 100-meter dash, the javelin throw, and the pole vault. The Greeks actually had a sprint of about 190 metres called the stadion in the ancient Olympics, which was a sprint down a straight track and back again. The technology of the day consisted of nothing more than a wooden post at one end to help the runner on his return back up the track. Races originally began with the athletes standing upright, with their toes resting in grooves in a stone starting sill - hence the expression "toe the line". False starts were punished by flogging from a judge standing behind the athletes. Later it seems that a starting gate (called the husplex) was used, much like that used in horse-racing today. In the modern Olympics, sprinters start from a crouching position, pushing against starting blocks to help them accelerate. Blocks were introduced in the late 1920s and were first used at the 1948 Olympic games in London. Instrumented starting blocks appeared in the early 1980s, and consisted of a spring plate and a microswitch. In the late 1980s units based on strain gauges emerged, although they were very sensitive to the push of the athlete against them and caused many wrong false starts in competitive races. An improved strain-gauge version that worked quite well was introduced in about 1993, and two years later an "intelligent" version was developed.

Individual and Society: The Royal Family :: Essays Papers

Individual and Society: The Royal Family What was it like to be looked upon as the most noble group of people in a nation as important and vast as England? The most powerful positions of the royal family were the king and queen of course, depending on who had the crown at that time. When one became the king he would inherit all of the riches and powers that come along with being the king. If he were to marry a woman then she would become part of the royal family, but not really be a ruler with the king. If one were not part of the royal family they would never live the glamorous life they lived. The king and queen could show their power through public executions, making new laws, and their ability to do whatever they wanted to. The royal family changed the course of history by bringing about new religions, theories, the English Reformation, the changing of boundaries, taking part in the Enlightenment, and countless other things. The royal family was brought about in the mid-1000’s when King Edward the Peaceful was crowned at Bath. Many Viking invasions and King Ethelred’s weakness to be a powerful king forced him out of the monarchy, and his son, Canute, took control of the nation. King Canute made England the heart of his Scandinavian Empire and was admired by all he ruled. When Canute died and his stepson, Edward, then took the throne blending many traditions since he was not originally from England. After Edward’s death and Harold of Norway was killed in battle, the first distinctively important king of the royal family took over, William I started the first major family in royalty, the Normans. After the Normans ended there were six more dynasties of families to rule England at one time or another. The next of these was the Angevin Empire which started the time period when the English monarchy "became the first European power to work out a concept of government, the "community of the realm," which significantly broadened participation in government and altered the relationships between king and subject" (Plumb 58). The other five families--the Plantagenets, the House of Lancaster, the House of York, the Tudors, and the Stuarts -- were significant during their time but all occurred before the time period being studied. The first empire that deals with Western civilization after 1715 is The House of Hanover, which starts in 1714 with King George I.

Of Mice and Men and The Great Gatsby Analysis

John Steinbeck’s, Of Mice and Men, and F. Scott Fitzgerald’s, The Great Gatsby, share a theme of dehumanization. Dehumanization is portrayed through two opposite social classes, the wealthy and the working class, and the ways in which women are treated by men.Of Mice and Men is a novel about George and Lennie, two migrant farmers, who have been hired to work at a farm after being chased out of their last job. The Great Gatsby is concerned with its protagonist, Jay Gatsby, and his devotion to rising into the upper class to impress Daisy Buchanan who left him because he was poor.In the end, characters from both novels are either dehumanized due to their class or because of their gender. Throughout Of Mice and Men, the wealthy upper class dehumanizes the lower working class by manipulating and taking advantage of them.Curley's wife lives a life in luxury on the farm with no work and plenty of free time. She wanders around the farm claiming that she is looking for her husba nd, but in reality she is exerting her power over the workers. When Crooks, one of the workers, talks back to Curley's wife, she threatens, â€Å"I could get you strung up on a tree so easy it ain't even funny† (Steinbeck 79).Steinbeck emphasizes that she could not only have him falsely condemned, but doing so would be no trouble at all. Crooks then, â€Å"reduces himself to nothing† and replies, â€Å"Yes, ma'am† with a â€Å"toneless† voice because he knows that it is true. Steinbeck's diction further advocates the theme of dehumanization, particularly when he describes Crooks' voice as â€Å"toneless†.Crooks' monotonous response indicates that he has accepted his role as unimportant and voiceless. Instead of then walking away, Curley's wife continues to take advantage of his inferiority by â€Å"waiting for him to move so that she could whip at him again†.This short exchange demonstrates how the rich gain satisfaction from abusing the hel pless. Earlier in the story, George, Lennie, and Candy, another planter, decide to pool their savings together in order to purchase a farm and be their own bosses. At the end of their conversation, George wisely adds, â€Å"Don’t tell nobody about it, Jus’ us three an’ nobody else.They li’ble to can us so we can’t make no stake† (60), George understands that if their current boss discovered the plan they composed, he would take advantage of the high dependence they have on their next pay checks and fire them.The wealthy class will do whatever it takes to prevent the impoverished from becoming prosperous. On the other hand, in Of Mice of Men, Curley's wife can also be the victim of dehumanization rather than the oppressor. She is often portrayed as a metaphor for problems in the story because she is a woman.Steinbeck expresses this by purposely not giving her a name. Her only identifier is her marriage to Curley, whom she rarely talks to. Tha t identifier is a large reason for why George loathes her. When George and Lennie first meet Curley's wife, George refers to her as â€Å"poison†, a â€Å"piece of jail bait†, and a â€Å"rattrap† (32).He utilizes words that compare her to inanimate objects of disdain that give the sense that she is not a lady or even an actual person, but again a metaphor for problems. In addition, George commands Lennie to â€Å"let Curley take the rap† rather than ordering Lennie not to go after Curley's wife.George uses the word â€Å"let† because no one looks for trouble with Curley's wife, but some one has to tolerate her and that unfortunate soul, in George's eyes, should be Curley. Then when Lennie accidentally kills her, the main concern is not her, but how to keep Lennie from getting in trouble.Anything that is tied to Curley's wife can only mean danger. Similarly, The Great Gatsby contains multiple examples of the wealthy dehumanizing the poor. When Nick , the narrator, and Tom Buchanan, Daisy's husband, visit the valley of ashes to see Tom's mistress, Myrtle, they also encounter Myrtle's husband, George Wilson, a poor car mechanic.George inquires when Tom will be selling him a car with a tone of desperation in his voice. Tom, sensing this desperation, threatens to â€Å"sell it somewhere else after all† (Fitzgerald 25). George quickly tries to take it back but his voice fades off with submission.Fitzgerald effectively chooses the words â€Å"faded off† to characterize George's reply because like Crooks in Of Mice and Men, it supports the notion that some of the lower class workers recognize that arguing back with the upper class is useless.It is apparent that Tom enjoys dangling this sale over him because George is depending on it. Later in the novel when Nick and Daisy are visiting Gatsby's house, Gatsby calls his servant, Klipspringer, over to play them some music. When the servant walks in, Nick immediately notices that Gatsby had him change his attire to make him look more presentable for Daisy.Klipspringer explains that he was sleeping but Gatsby interrupts to ask him if he plays the piano and then interrupts him again when Mr. Klipspringer tries to admit that he is out of practice. Gatsby commands that he not â€Å"talk so much† and just play (95).Gatsby's request that he not â€Å"talk so much† connects back to the voiceless characteristic that Crooks in Of Mice and Men understands to pertain to himself. In this short conversation, Gatsby is attempting to help Klipspringer understand that this characteristic pertains to him as well by not allowing him to finish a single sentence.Much like Of Mice and Men, in The Great Gatsby women are dehumanized to unimportant and frequently ignored roles. When Gatsby and Tom Buchanan have their altercation on the subject of Daisy, she tries to add in her own opinion â€Å"with a visible effort†, crying out that she â€Å"won't stan d this! † and begs to leave (133).However, both of these remarks are completely ignored with no response from anyone. Fitzgerald emphasizes that Daisy is being ignored by having her cry out opinions â€Å"with a visible effort† and then following that with a response that makes it appear as if no one even hears her.Later in the novel, Wilson starts to go insane and treats Myrtle inhumanely. When his neighbor hears a loud disturbance coming from Wilson's house, Wilson calmly explains to him that it is just his â€Å"wife locked up there† (137).Wilson is treating her more like an animal than a human being. In the next sequence, Myrtle is hit by an oncoming car that ends her â€Å"tremendous vitality†. It is very ironic that in the end, Myrtle dies when she was so full of life, yet Daisy will continue her life as an insignificant and overlooked wife.In the passage illustrating her death, Fitzgerald forcefully uses pronouns to describe Myrtle's mangled body to suggest that â€Å"she† is just another poor girl from the valley of ashes whose death will create little impact on the world.In Of Mice and Men, Curley's wife finds it remarkably effortless to threaten the farmers because of their low position on the farm's hierarchy. However, it is just as easy for her to become the victim of dehumanization being that she is a woman. She is perceived less as a person and more as a metaphor for problems.Likewise, in The Great Gatsby, Tom Buchanan and Jay Gatsby express signs of disrespect for the working class, such as George Wilson and Mr. Klipspringer. Also, Myrtle and Daisy often find themselves continually treated inhumanely and seen as unimportant.John Steinbeck conveys the dehumanization of the lower class through manipulation, and the dehumanization of women by using Curley's wife as a literary device to prove a point. F. Scott Fitzgerald also uses manipulation as a tool to dehumanize the working class, and he dehumanizes the women b y frequently characterizing them as voiceless.

Justin Anson Distillery, Inc Essay

Justin Anson Distillery, Inc. is a company that produces quality whiskey and distributes their product throughout America. The company has recently has been trying to expand and increase their production. In order to increase their production they need to obtain more barrels in which they can age their whiskey for the necessary 4 years. This is going to incur the company many more costs in their production and also increase their inventory levels. It is now the firm’s dilemma how to report these new costs so their financial statements are accurate but also reflect the growth they are attempting. It is also important that the companies financial statements reflect will upon the company so they can obtain new loans from the bank to fund their growth. Question Analysis Assuming Anson decided to charge barrel costs (but not warehousing and aging costs) to inventory, what 2012 income statement and balance sheet items would change, and what would the new amounts be? (Assume no change in work-in-process inventory) Charging barrel costs to inventory would increase the operating income on the income statement and increase the amount of assets on the balance sheet. Both of these values would increase or decrease by the amount of the cost of the barrels, which in 2012 was $4,366. This would increase current assets from $21,813 to $26,179, and the operating income would increase to $6,883. If Anson’s suggestion of including all warehousing and aging costs in inventory were accepted, how would the 2012 financial statements be affected? (Assume no change in work-in-process inventory.) The 2012 financial statements would look drastically different if this were the case. Originally the costs charged to cost of goods sold was much greater in 2012 because the extra barrel costs were charged to this account. If they were charged to inventory instead of the cost of goods sold, the company will show a much greater profit. It will also lead to a build of inventory though and the assets of the company will increase dramatically and that will show up in the financials on the balance sheet. In your opinion, what costs should be included in Anson’s inventory when preparing financial statements to be submitted to Valley National Bank? The first thing that the company should do is checking the ethics of any accounting changes they are planning on making. If it is found that charging these costs to inventory could cause their statements to not meet standards then the changes cannot even be considered. However, if it is acceptable, it would be in the company’s best interest to charge only barrel costs to inventory. This would allow them to still control their inventory levels by allowing them to control how many barrels they want to purchase. Also, the financial statements will still show operating profits because the cost of barrels not being used as a part of sales wont show up in the costs of goods sold section of the income statement. By including this cost in inventory the company can still report favorable numbers and control their inventory in order to minimize the negative effects of inventory build-up that could hurt their financials in the future.

End User

End user database Description A simple, searchable online database made up of structured records whose content Is generated by the participants. The records normally contain personal Information relating to a set of individuals. The database is self-perpetuating in that in order to access It, participants are usually made to submit their own information. Usually incorporates instant messaging capability for connecting participants based on a match. Purpose The purpose of this method Is to ‘find' others with matching needs or take control ever your data.For example, matching interests in order to connect or trade. Participants benefit from being able to use a single touch point for identifying matches and are able to compare offers from a pool of potentially similar records. Improves the likelihood of success through pre-vetting. Strengths * Can offer anonymity while retaining high levels of personal detail and control over how these are shared (I. E. Citizen held records). * Ma y include advanced testing to determine compatibility or matches between participants and records. Useful research tool, e. G. For determining average prices. Weaknesses * There is often a charge to access the database. * Sometimes there can be a stigma associated with being on a private database (e. G. If participants are looking to date). * Can soon become out of date and usefulness out of perspective it inactive records are not deleted. End users are those persons who interact with the application directly. They are responsible to Insert, delete and update data in the database. They get Information from the system as and when required.Types: a) Direct users: Direct users are the users who SE the computer, database system directly, by following instructions provided in the user interface. They interact using the application programs already developed, for getting the desired result. E. G. People at railway reservation counters, who directly Interact with database. B) Indirect user s: Indirect users are those users, who desire benefit from the work of DB'S Indirectly. They use the outputs generated by the programs, for decision making or any other purpose. They are Just concerned with the output and are not bothered about the programming part.There are several categories of end users: 1 . Casual end users occasionally access the database, but they may need different information each time. They use a sophisticated database query language to specify their requests and are typically middle- or high-level managers or other occasional browsers. 2. Naive or parametric end users make up a sizable portion of database end users. Their main job function revolves around constantly querying and updating the Off database, using standard types to queries and updates-called canned transactions- that have been carefully programmed and tested.The tasks that such users perform are varied: Bank tellers check account balances and post withdrawals and deposits. Reservation clerks fur airlines, hotels, and car rental companies check availability for a given request and make reservations. Clerks at receiving stations for courier mail enter package identifications via bar codes and descriptive information through buttons to update a central database of received and in-transit packages. 3.Sophisticated end users include engineers, scientists, business analysts, and others who thoroughly familiarize themselves with the facilities of the DB'S so as to implement their applications to meet their complex requirements. 4. Stand-alone users maintain personal databases by using ready-made program packages that provide easy-to-use menu-based or graphics-based interfaces. An example is the user of a tax package that stores a variety of personal financial data for tax purposes.

The Personality of Luxury Fashion Brands Essay

Charles and Keith is a multinational company that is fashion industry dealing with brand from Singapore. It offers both men’s and women’s fashion collections. Their products include ties, shoes, belts, wallets, sunglasses among others. The company is owned by Charles Wong and his brother Keith Wong. It was founded in 1996 in a place called Amara Shopping Centre in Singapore. The purpose of this report is to highlight the progress made by Charles and Keith since the day it was founded and its future plans. The report includes analysis of the company, their customers’ profile and the products offered. A comprehensive analysis has been carried out on customers demand using SWOT analysis method. It has revealed strengths such as strong brand name, uniqueness and affordability of the product, weaknesses, and opportunities available to Charles and Keith such as online market and threats. Further, porter’s five forces have also been carried out. Other analysis carried out include STEEPLED and VIRO. It will also provide background information about the company. Subsequently, the report will mention business strategies of Charles and Keith, its financial planning as well as its management considerations. At the end, the report contains conclusion and recommendations made after carrying out the analysis. The future of the Charles and Keith looks bright. This is because our estimates highlights that new market will emerge in China whose economy has grown with over 10% in the last five years and Russia. Expenditure on fashion in the word is also expected to increase in the next one year Charles and Keith is a fashionable brand that deals with women’s bags, belts, shoes and sunglasses. It was started in1996 by two brothers; Keith Wong and Charles Wong. The fist store was opened in Amara Shopping centre in Singapore. Charles and Keith is a multinational chain that has more than one hundred and seventy outlets all over the world. The company boast of getting awards like The Enterprise Award for Singapore Business Award in 2008 and Excellent Service Award in 2002. At a tender age, the two brothers acquired the skills of running business from helping their parents in their shoe store in a place called Ang Mo Kio. Charles opened a shoe store in Amara at the age of twenty two and two years later his brother Keith joined him in 1998. Keith was in charge of designing shoes while brother dealt with sales. To enable them deal with competition, they started buying their stock from China instead of Singapore. They proceeded to open twelve more outlets in major suburban malls and shopping centres in Singapore. It was not until 2000, that they began opening outlets overseas. Product of Charles and Keith appealed to both local and international customers due to their low prices and uniqueness because they have an in house design. Charles and Keith became a brand for selling women’s and men’s collection in 2007. Their products increased to include bags, ties, wallets, sunglasses and belts for both men and women. Charles and Keith aims to increase their stores from current 170 to 500 in the next five years. In order to cater for changing taste and preferences of customers, they formed a team of seventy designers. These designers are led by Keith and they come up with new designs and trends every month. Charles and Keith have established themselves as the most preferred brand in fashion industry. Industry  Business Description                  Charles and Keith is in fashion industry. In 2010, the industry was worth over $ 2, 560 trillions. In US alone, over $ 20 billion are spent on fashion every year and it generates revenue of $ 250 billion annually. Men wear is expected to exceed $ 402 billion in 2015 while women wear is expected to exceed $ 621 billion by the same year. Fashion industry continues to grow and new market continues t emerge. An example is China. The economy of China grew by more than 10% in the last five years; this has led to Chinese citizen become interested in luxury goods as symbol of status. This presents a wide market for companies like Charles and Keith. Charles and Keith produce fashion accessories and footwear. It serves a retain market sector and its three brand names are Charles and Keith, Charles and Keith signature label and Pedro Group Pte Ltd. Two of its products are not sold through wholesale or distribution. Franchisees are used to sell Charles and Keith and Charles and Keith signature label as sales operators all over the world where they have outlets. Their products are stilettos, exotic pumps, fashionable bags, sunglasses, heels and wallets. The organization of the company is democratic and they have a culture of taking the opinion of all stakeholders on board whenever they make decision. The future plans of Charles and Keith is to expand networks and increase the number of outlets from the current 170 to 500 in five years time. Conclusion                  From the analysis above, it is clear that the company has a strong name. This gives the company the strength to charge very high prices because their clients put additional value on brand name. The statement â€Å"Charles and Keith† has a very positive effect on the success of the company. SWOT analysis shows that Charles and Keith reap high profits because of having cost advantage. It is observed from the analysis that Charles and Keith has strong management. This helps it unleash its potential and utilize it strength while at the same time eliminating weaknesses. The product of Charles and Keith are unique and as such they are easily distinguished from their competitors. This makes it possible for the company to charge high prices because their products are differentiated. It is also observed that Charles and Keith lack a scale. This causes the company to have high cost per unit of output. This ends up having a long lasting impact on the company which reduces the value of the company. Lack of scale makes the company have low profit than it should. Five porter’s forces have revealed that the suppliers are less powerful because the company requires a large number of inputs from different suppliers. It is further discovered that their customers are very powerful they decide the future of the company. Though their products are cherished by many people, the customers’ switching cost is very low which increases their power. Further, Charles and Keith are not threatened by new entrants into the industry because they have unique products and their customers are loyal to them. Charles and Keith has a good business strategy that helps them penetrate the highly competitive industry. Their strategy involves marching ideal employees to the right job. This gives them an opportunity to realize full potential and to be innovative. It makes them to be highly organized. Their human resources management is competent and hires people from different backgrounds, skills set, ideas and nationality. This makes them have strong job responsibility and serve their customers better. They also have a strong combination of design and affordability. This means that even in the period of recession the company will continue making huge sales. It has helped the company a great deal by employing multiple strategies in carrying out business. They signed regional distributors and gave franchises licenses. They also signed manufacturing firms. It has young and passionate employees in the teams. Their creativity, passion and their learning spirits make the brand strong. The companies motivating factor is said to be new business goals that bring change. The company has social responsibility which encourages their staff to have ethical behaviors. The company is backed by DBS, a large bank in Singapore, which give gives the finances to expand their operations. They have an effective finance teams that give them advice on how to carry out their operations in most productive and profitable ways. The management of Charles and Keith has been seen to be democratic. They take views of everyone whenever they are making decisions. When they are developing business, they identify new segments and markets and come up with good strategies to enter while positioning and strengthening their brand. Recommendations                  Charles and Keith should take full advantage of online markets. They can expand and increase their business at very little expenses. This would bring a positive impact on the company in the long run. It would increase their value and give them a competitive edge over their competitors because online market is defendable easily. The company should continue to support innovation because taste and preferences of their customers keep on changing at a faster rate than the rate at which they bring new products in the market. Innovation and new product would increase their customer base and at the same time increase their business. This brings short term as well as long run positive impact into the company. With only 170 outlets in the world, Charles and Keith are missing out on large market in the world. They should increase their operations in the international market. This will not only increase revenue but also give them a competitive advantage. This is because once they enter a certain international market before their competitors. They will dominate it and build customer loyalty. They can also use revenue generated in some of their outlets overseas to drive out competitors elsewhere where competition is stiff. They should also consider transferring their factories to areas where cost of production is low. This can be in terms of cheap labor or cheap raw materials. This will increase their profits and be able to lower prices in order to fight competition. Since they only deal with franchises and distributors, they should form partnerships with other companies. This will create synergy which benefits them. This would also make them enjoy other benefits that they could not have achieved on their own. The company is facing stiff completion in the industry. I therefore recommend they start acquiring their competitors especially the ones that are in deep financial crises. They can also deal with competition by merging with other companies. Through this Charles and Keith will make huge profits because they will change from being price taker to price setter. Introduction of scales will make the company. The management of Charles and Keith has failed in addressing the issues of availability of threats. This makes the company unable to increase prices because customers will switch to their close substitutes. This is a real threat that if not addressed could bring short term and long term negative effects. This threat can be overcome through aggressive marketing strategies, differentiating products and building strong customer loyalty. Charles and Keith should have a scale that measures the cost per unit of output. This will enable them to increase the volume of production while at the same time reducing cost. Introducing scale means that the company will start realizing short term positive impacts through value addition otherwise the company will continue operating without maximizing on their resources ad making low profit. The company should increase their advertisement campaign and capitalize on their brand name as we have seen through the above analysis that it is their major strength. Currently the company has three brand names,, it should come up with other brands to tap on other unexploited sectors. This will help them diversify their operations and increase revenue. They should also put their strength in getting new customers since current customers are loyal to their product. References Carrara, G. (2009). Exhibition Review: 4 Linesà ¢Ã¢â€š ¬Ã¢â‚¬ A Fashion Exhibition + Installationà ¢Ã¢â€š ¬Ã¢â‚¬ Diverse Takes On Fashion. Fashion Theory: The Journal of Dress, Body & Culture, 13(3), 379-386. GonzÃÆ' ¡lez, A. M. (2010). On fashion and fashion discourses. Critical Studies in Fashion and Beauty, 1(1), 65-85. Kim, J. E., Kim, H. S., Choi, H. S., & Lee, K. M. (2013). Fashion Market Analysis and Consumer Research for Expansion of Korean Wave Fashion into the Singapore Market. Fashion & Textile Research Journal, 15(5), 797-807. Melchior, M. R. (2010). à ¢Ã¢â€š ¬Ã…“Doingà ¢Ã¢â€š ¬Ã‚  Danish Fashion: On National Identity and Design Practices of a Small Danish Fashion Company. Fashion Practice The Journal of Design Creative Process & the Fashion Industr, 2(1), 13-40. Wu, J. (2009). Internationalizing and Industrializing Fashion: Shanghai International Fashion Culture Festival (SIFCF) Review. Fashion Practice The Journal of Design Creative Process & the Fashion Industr, 1(2), 259-266. CHARLES & KEITH Online Store. (n.d.). CHARLES & KEITH Online Store. Retrieved February 26, 2014, from http://www.charleskeith.com/SGStore/CK/home Charles & Keith | Flats | Covered – Ballerina – For Sale Philippines- 13230033. (n.d.). Charles & Keith | Flats | Covered – Ballerina – For Sale Philippines- 13230033. Retrieved February 26, 2014, from http://www.sulit.com.ph/index.php/view+classifieds/id/13230033/Charles+%26+Keith+%7C+Flats+%7C+Covered+-+Ballerina Heine, K. (2010). The Personality of Luxury Fashion Brands. Journal of Global Fashion Marketing , 1(3), 154-163. Ross, J., & Harradine, R. (2011). Fashion value brands: the relationship between identity and image. Journal of Fashion Marketing and Management, 15(3), 306-325. Surchi, M. (2011). The temporary store: a new marketing tool for fashion brands. Journal of Fashion Marketing and Management, 15(2), 257-270. Source document

Business Research Methodology and Regular Maintenance

Owning a bar in the Hobart City is quite an interesting and a fascinating idea. Since the citizens of the Hobart city are quite extrovert, they usually like to spend their leisure hours in a sophisticated bar with their friends or dear ones. The name of the bar will be â€Å"On the Groove.† The plan is that the bar will be having a club with dance floor accompanying it. It is very important to conduct primary and secondary research so that it turns into a successful venture in the long run. The three important issues which is required to be analysed for the opening of a bar in Hobbit are the Location for the setup of bar, to compete with the prevailing competitors and their innovative ideas and the cost involved for setting up and maintenance in a regular manner (Grapebar.com.au, 2016).   The locations of the bar play a major role in its growth and development throughout its existence. Many a time due to the location of bar it gains popularity and customer’s attention as compared to those which are located in less popular areas. The choice of location will totally depend upon the bar will look, the kind of customers which it expects and the level of its contribution which towards the society. The next step will be to decide whether to purchase the requisite location or to take it up on lease. This decision will be depending upon the level of budget which has been proposed for â€Å"on the groove†. At last, it will depend on the owner of the bar how to sync the concept of the bar with the proposed location in order to achieve the best competitive advantage with respect to location and its services. At times, due to the popularity of location, customers usually gets attracted towards the bar to spend their leisure time and this automatically becomes one of the reason behind significant increase in the level of revenue for the bar. So, by choosing proper location for â€Å"On the Groove† the owner can expect increase the level of revenue and can expect prospective advantages accruing from it (Entrepreneur, 2016). It is very important for a bar to always come up with innovative ideas so that it does not loses its customers and it's quite capable to attract the prospective ones regularly. Like, along with the dance floor you can have a mixture or a combination of Sports Bar and beer bar at the same time. This will attract those kinds of customers who are inclined for the above said specialty. It will also be a one stop destination for those people who want to enjoy the drink along with grooving on the dance floor.   With the growing rapid changes in the needs of the customers, it has turned very important to have innovative ideas and to implement the same in the business from time to time. This will not only increase the number of customers but will also increase the level of prospect for the survival in this kind of industry. Not only this, it will be quite successful in gaining an edge upon its competitors in the market. It is very important for being a successful business owner, to underst and the latest Buzz in the market, to remain alert with the changing needs and wants of the customers and also conscious or proactive towards the environment. If the owner of â€Å"On the Groove† is quite innovative and creative it will be a plus point for him to carry out the concept of bar in the Hobart City (Entrepreneur, 2016). In order to proceed further with the concept of setting up a bar it is very important to analyse the target market in the industry. For this, critical analysis and research is to be conducted by collecting data regarding need of the customers in the form of surveys, the current position of similar bars in the state, level of regular and fixed type of investments by its competitors etc. The first and foremost step involved is the amount required for rent or lease followed by the level of investment in fixtures, various licences, opening stock, utilities, payroll, marketing expenses, legal services, types of insurance, accounting and various other miscellaneous expenses . Just for the purpose of consumption, it would be advisable to have 10% of the total other expenses to be allocated for miscellaneous expenses. This will be referred as total initiation cost for â€Å"on the groove†. Other cost like security terms for safety in order to prevent breakout is another important aspe ct to maintain a bar. From the owners point of you, raising a bar is equivalent to nurturing a child right from giving a name to it, ensuring its smooth functioning, hassle-free, higher revenue earnings   can be compared to the style of parenting having a child who is happy, well assured, adjusted and ready for his adulthood in the coming future.   Proper cash settlement by means of collecting the same from the customers, distributing among the employees in terms of their salaries and keeping aside owners share of profit can to add different setup inside the bar for effective cash management setup. This will be the additional cost for the owner. If the owner of the bar has conducted its cost benefit analysis and have considered the above mentioned cost it would be advisable to move ahead with on the groove. Profitability should be ensured to the owner after adjusting all the above mentioned cost judiciously (Entrepreneur, 2016). The above three factors play a major role in deciding the commercial viability of the bar in the Hobbit City. If all the three factors shows positive response during analysis, it would be quiet beneficial to the owner to have a bar in the City. Being updated with innovative ideas and controlled cost it will be a successful venture (Grapebar.com.au, 2016). Entrepreneur. (2016). How to Start a Bar/Club. [online] Available at: https://www.entrepreneur.com/article/41460 [Accessed 11 Dec. 2016]. Fell, J. (2016). Three Things About Owning a Bar That Might Surprise You. [online] Entrepreneur. Available at: https://www.entrepreneur.com/article/219351 [Accessed 11 Dec. 2016]. Grapebar.com.au. (2016). The Experience Grape – Wine | Food | Bar. [online] Available at: https://grapebar.com.au/the-experience/ [Accessed 11 Dec. 2016].